Seth Stevenson from Slate did a review of those horrible commercials.
http://www.slate.com/id/2112786

He wants the monkeys back, too.

My problem with Bob is I think the way they've animated his lips is just so creepy looking.

So I just read Seth Stevenson's review. "You may remember Baby Bob from his short-lived CBS sitcom." Sadly, I *do* vaguely remember this concept. And I remember feeling very relieved that I didn't watch anything on CBS and be subjected to weekly ads about what shananigans Baby Bob was up to this week.

The quote that caught me was this:

Upon talking to Trey Hall, Quiznos' chief marketing officer, I learned that there is no irony here whatsoever. Quiznos doesn't expect you to find this obscure pop-culture reference appealingly oddball. (Only TV obsessives like me will remember the CBS show at all.) Rather, Quiznos expects you to say, "Ha ha, talking baby! Aww, and it's cute!"

I was so stunned. Talking babies are never cute, they're creepy. Especially when they yearn for bigger winkies. And I'm not talkin' about bottles.

I totally agree with Seth that homunculus and sandwiches seriously don't mix. Who watches the Baby Bob come on screen and think, "Oh! Talking baby! How cute!"

The only talking baby who isn't creepy is Stewie on Family Guy, but I think his obsession with murdering his mother is what slays me. Plus, no one but the audience seems to understand what he's saying anyway. Well, the audience and other babies. But that's part of the joke.